Staging
Its going to be important for your clients to have their home in the best condition to reach optimal sale price.
Interior:
• Walk through each room and criticize the home from a buyer’s perspective.
• Thoroughly clean the entire home.
• Refinish hardwood floors if needed.
• Steam clean carpets and drapes. Consider replacing carpet if stains are prominent.
• Scrub tile in the kitchen and bathrooms.
• Clean and organize the pantry, cabinets and drawers.
• Remove stains from sinks, toilets and bathtubs.
• Get rid of all dust bunnies.
• Refrain from smoking in the home.
• Install higher wattage incandescent light bulbs to brighten rooms.
Exterior:
• Paint the home’s exterior, including trim, doors and shutters.
• Check front door, doorbell, address number and mat.
• Power wash the siding and clean the windows.
• Mow, water and fertilize the lawn.
• Trim shrubs and trees and rake the leaves.
• Plant colorful flowers and shrubs.
• Stage the front porch or deck with furniture and potted plants.
Organize:
• Remove excess furniture or rearrange furniture to maximize space.
• Organize room closets and store out-of-season clothes.
• Remove items from the garage and store them off site.
• Hold a yard sale. Sell, donate or trash anything you don’t need
Test & Repair:
• Make sure fireplaces are in working condition.
• Replace old caulking around sinks and bathtubs.
• Repair cracks and holes in the walls.
Photography
It is important for the photography to be high quality and accurately show the property. Be sure that the photos are not distorted or falsely showing the home. Drone photography and Virtual Tours are used primarily for higher price and or larger properties.
Examples:
Bad: Fish Bowl Effect
Good: True size
Bad: Messy Bed & Open Drawers
Good: Organized and Clean
Lockbox & Sign Panel w/ Post
Place lockbox is appropriate location. This is important for Showingtime instructions.
Order to have sign post installed. Typically someone will come mark the yard as well prior to the post being installed.
Most used company for sign installation in the brokerage is Continental Post http://www.continentalpostservices.com
Brochures
Create brochures and drop off in a stand along with a "No Shoes" sign.
Make sure client proofs the brochures and approve before you drop off.